Last year's event attracted 15,800 patrons and raked in more than $200,000 in profit over its three days.
“There will be some minor tweaks this year but clearly based on last year’s success, we know we have a good thing going now and we just need to focus on building on it,” said Director Andrew Orvis.
“We’re extremely happy with the result of course and we look to try and maintain it going forward. The festival industry is a tough one though, so we know that things can change. It’s our job to future-proof things now so that QMF can continue on to our 30th and 40th festivals.”
Last year’s was the first sell out in the event’s 20 years. It was also named Victoria Tourism’s best festival and the Borough of Queenscliffe’s Community Event of the Year.
Ninety-five percent of close to 880 patrons surveyed rated the festival as “very good” or “excellent” and 99 percent indicated a wish to return.
It also delivered:
- Record volunteer participation
- Record cash and fundraising contributions from the QMF back into the community ($52,000 total),
- An economic boost to the local economy of $3.3 million, and
- Over $100,000 in marketing and promotion of Queenscliff and the surrounding region
“Ticket sales this year are phenomenal, with an unprecedented level of Early Bird sales. We’re well on our way for another sell out,” Mr Orvis said.